5 Big Skincare Trends for 2018
Years come and go, some trends stay and some fall by the wayside.
Certain skincare goals will likely always be in fashion and have staying power – such as wanting to portray a makeup free appearance, using organic/natural products and have healthy, glowing skin.
However, as with everything, what’s hot this year often isn’t the next year. Here’s our pick of the top five big skincare trends for 2018…
Full block sunscreen – and not just in summer
Falling temperatures can be misleading – just because the summer sun has gone, doesn’t mean you should stop your daily sunscreen application. UVA rays are responsible for ageing and reach deep into the skin, causing wrinkles and even skin cancer. The bad news is that 95 percent of the UV radiation we are exposed to is UVA. And, if you’re skiing, you should be especially careful – the reflection of radiation from snow requires aggressive sunscreen protection, even more than you’d use in summer! Nearly 80 percent of UV radiation is reflected from snow, while only 25 percent is reflected from sand.
As more and more people become aware of just how damaging UVA rays are, full block sunscreen – SPF 50 – is becoming more and more sought after. While it’s still quite difficult to find makeup and body lotion containing full block sunscreen, we predict that this will become more commonplace.
We’ve seen collagen drinks, collagen sweets and even collagen ice cream! Brands are inventing unique ways for their customers to consume those healthy vitamins needed for radiant skin (as well as hair and nails).
We predict that 2018 will see the introduction of a supplement into your daily skincare regime as increasingly commonplace. This is because skincare supplements can improve the health and appearance of the skin by nourishing it where creams can’t reach. For example, collagen is a type of protein found in the skin’s connective tissue that plays a key role in the healing process of the skin. When the protein breaks down amino acids are produced. As collagen production decreases with age, skin becomes more wrinkly. Word on the street is that topical products paired with complementary supplements are set to lead this trend. The good news is that supplements can be pretty tasty!
There’s a big shift in the beauty industry towards bespoke skin care. This means that products are tailored to the individual customer, to tackle issues such as anti-ageing and acne at their source. After all, everyone is different and what works for one person may not for another. A big increase in customisable beauty is predicted for 2018 – with the Asian market driving the trend.
Personalisation even has the advantage of offering a flexibility that builds stronger customer relationships, with the customer knowing that they have received something that specifically caters to their needs instead of just the latest launch. However, it’s important to be careful when buying bespoke products – as if they’re custom made, they’re less likely to be tested or regulated.
It’s great to live in urban centres when it comes to work, entertainment and culture. However, living in a big city presents the problem of breathing in so many fumes all day. And it’s not just the obvious car exhaust fumes that we have to look out for – there are many airborne pollutants, that, given half a chance, can damage, irritate and inflame skin, clog up pores and trigger ageing. This is why a new breed of pollution-fighting skincare products are emerging to protect your skin from smog, smoke, dust and exhaust fumes. This skincare requirement is likely to be timeless!
Clean beauty hit the headlines last year and refers to non-toxic, ethically-sourced products, that don’t cause harmful health effects, such as hormone disruption, cancer, skin irritation etc. ‘Clean’ products are usually ethically sourced. These products are growing in popularity as knowledge increases about what products are dangerous and how they can negatively affect the body. We predict the clean beauty trend isn’t going anywhere – like organic food, people will always want to be sure that what they’re putting on their skin is safe and ethical.
Again, it is important to do your homework and see what research has been done on these ‘clean’ beauty products, as not all of them have strong scientific evidence behind them. Make sure you use clinically proven products to get the best results for your skin.
We hope that this article has been useful and that you enjoy exploring these five big skincare trends in 2018 and beyond. For more information about how Dermatica can help improve your skin, you can take a free consultation.